logo_header
  • Topics
  • Research & Analysis
  • Features & Opinion
  • Webinars & Podcasts
  • Videos
  • Event videos

The network’s role in T-Mobile customer personalization: A conversation with Ulf Ewaldsson and Nik Willetts

27 May 2025

The network’s role in T-Mobile customer personalization: A conversation with Ulf Ewaldsson and Nik Willetts

T-Mobile is investing in greater customer personalization, underpinned by AI partnerships and ongoing network automation. As the company moves towards 5G Advanced services and looks out to 6G, Ulf Ewaldsson President, Technology, T-Mobile caught up with Nik Willetts, CEO, TM Forum to discuss some of the company’s initiatives.

Ulf Ewaldsson

Ulf Ewaldsson

President, Technology

T-Mobile

Nik Willetts

Nik Willetts

President & CEO

TM Forum