Fireside chat: Reimagining experience in telecom: Modernizing CRM and billing in the AI era

Telcos are moving from passive CRM systems to intelligent engagement layers that create personalized, VIP-level experiences for every customer.

Moderated by Mark Newman, Chief Analyst, TM Forum; Gil Rosen, CMO, Amdocs; and Anna Maria Blengino, CIO, Sunrise, discuss:

• Why customer experience is now the biggest competitive differentiator
• Building a cognitive relationship layer that understands and reacts to customers
• Creating modular architecture without lengthy transformations
• The critical role of consolidated data platforms
• How agent-to-agent interactions will change pricing and packaging
• Preparing for customers who use AI agents