Wholesale mobile platform strategies: unleashing a wave of MVNO innovation
A new wave of MVNO innovation is being unleashed, but which wholesale and platform providers are best placed to take advantage of the opportunities?
Ed FinegoldDownload Report
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Wholesale mobile platform strategies: unleashing a wave of MVNO innovation
Mobile virtual network operator (MVNO) services are gaining a new lease of life as organizations look to compete on more than just price, aiming to deliver greater value and targeted customer experiences. Many are riding a new wave of innovative services underpinned by wholesale infrastructure providers.
Increasingly, non-telcos including retailers and financial organizations are launching MVNO-based brands and services and integrating them within the mobile apps their customers already have installed on their phones. To do so they are taking advantage of more sophisticated relationships with mobile virtual network enabler (MVNE) and aggregator (MVNA) platform providers, integrating the mobile service as part of a truly convergent offering.
But there are still challenges ahead for wholesale operators that want to compete in the MVNO market. If they are to succeed, they need to embrace collaboration and add value beyond the mobile service.
Read the report to discover:
- What factors are driving growth in the MVNO market and how does that differ from past waves of growth?
- What are the key changes that are helping the MVNO sector take a step forward and who is making them?
- How has the business mindset behind MVNO growth and investment changed?
- What does today’s MVNO market demand of emerging enabling platforms such as MVNO-in-a-box or telco-as-a-service (TaaS)?
